I design products people actually use.

Problem

AtiFLOW sits between the people who need material on a factory floor and the robots that deliver it. Every plant sent its data in a different shape, so each new customer meant custom engineering.

Approach

I audited V1 and mapped every flow in the PRD, which surfaced five open questions. A four-level parent and child material model replaced one flat list. Requesters, approvers and admins now share one layout, so a single training session covers every role.

Beyond the handoff

I built the V3 admin as a working React, TypeScript and MUI app in the engineering team's own stack, using Figma MCP and AI to cover edge cases. atiflowadmin.netlify.app PA01 / 1234

Problem

The touch panel on ATI's self-driving robots had grown one screen at a time. Flows took too many steps, and red meant everything from a station name to an emergency stop.

Approach

I mapped every robot state before drawing a screen, then reduced each screen to a status bar, one illustration, one line of text and one action. Colour was given strict meanings: red for danger, green for done, yellow for the robot itself. The design was rebuilt inside DTools, an industrial tool with very little room for design.

Problem

HP designed its control panels in Axure, with visual specs kept in separate documents that sometimes contradicted each other. Firmware developers read tables to work out which components a screen used, and every new screen size meant designing again.

Approach

We moved the team from Axure to Figma and built Echo as a workflow UI library with templates that resize across panel sizes. Each component links to its "how to use" notes, and recorded training sessions helped designers and firmware teams switch tools without a drop in output.

Brief

A travel platform is launching Experiences, where travellers discover and list activities in the places they visit. Its teams need an internal tool to manage, review and improve those listings.

Approach

I started with the company. From the brand values of authenticity, adventure, connection and community, I sketched a mark that joins a map pin with the letter Q, then set the palette and tested the identity on signage and merchandise. The dashboard design grew from that identity.

Palette